Our Story

Inspired in the saddle. Created for riders.

Our Story

Born from a passion for equestrian sport, Criniere blends technical performance with timeless elegance.

Victoria Asuaje

Founding Director & Brand Designer

Victoria Asuaje

"Inspired by innovation and classic elegance, I saw a chance to create something special. This is more than a brand; it's a community built on shared passion."

The journey

Made with purpose,
shaped by the sport.

01

The Beginning

It all began with a spark. In 2015, at her very first show at WEF, our founder Victoria Asuaje witnessed a revolution. Brands like Cavalleria Toscana, Manfredi, and Equiline were pushing the boundaries of equestrian apparel, both in design and performance. Inspired by this transformation, and with a deep connection to her native Venezuela, a vision bloomed within Victoria. She saw a gap in the market, a space where riders craved a fusion of innovation and classic elegance.

02

Designed for Riders

Victoria, a Caracas native, wasn't born with a silver spoon or a fashion pedigree. In fact, she was just 23 when this entrepreneurial spirit ignited. With a relentless drive and a thirst for knowledge, she embarked on a journey to source the finest manufacturers and explore the potential of technical fabrics. This wasn't a smooth ride – it was a process of trial and error, fueled by an unwavering passion for the equestrian world. The result? The birth of our debut collection, aptly named "Entre Nous" – a whisper among riders, a promise of something special.

03

Criniere Today

Victoria's story is one of unwavering dedication. As Founding Director and Brand Designer, she remains deeply involved in every product's creation. Constantly learning, collaborating, and pushing boundaries, she ensures our designs stay true to their roots, while always remaining at the forefront of equestrian fashion.

Our point of view

Performance Elegance Community

This is more than what we wear.
It is how we ride, connect, and grow together.

Explore the Collection